ING Direct
ING DirectING Direct

This give-away card's dual purpose creates an opportunity for the client's message to have a long-term presence in their customer's home.





ING Direct

client objectives

ING Direct required an information peice that could be given away at the 2010 Toronto Fall Home Show. The purpose of the piece was to inform show attendees about ING Direct accounts and services targeted specifically at home owners.

design solution

traffic created a fun, house-shaped card that not only delivered ING Direct's message, but also served as a tool for show attendees to use at home. Content fields on the back of the card hold 'Important Phone Numbers' that the user can fill in and pin up as an easy reference. This would also remind the user about ING Direct's message as long as they keep the card.

other recent work

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

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