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sustainable resources

The AIGA Center for
Sustainable Design
is dedicated to providing designers
with a wide range lorem ipsum here.

The UK Design Council
is dedicated to providing designers
with a wide range lorem ipsum here.

The Designers Accord
is dedicated to providing designers
with a wide range lorem ipsum here.

Design Can Change
is dedicated to providing designers
with a wide range lorem ipsum here.

The AIGA Center for
Sustainable Design
is dedicated to providing designers
with a wide range lorem ipsum here.

The UK Design Council
is dedicated to providing designers
with a wide range lorem ipsum here.

Environmental claims: A guide for industry and advertisers

Recently I came across a GREAT document called "Environmental claims: A guide for industry and advertisers' that you should read if you are looking for best practices in communicating an authentic, sustainable and transparent message.

I think that this is such an important resource that I'd like to share it with you... download the pdf here.

Here's a short description from the Preface...

Adherence to the advice contained in this Guide on environmental claims will enhance the provision of meaningful information to consumers and will assist industry by providing “best practices” for self-declared environmental claims. This Guide provides examples of preferred approaches and discouraged approaches to illustrate commonly used environmental claims; shows how to avoid misleading or deceptive claims relating to an implied or expressed environmental benefit; establishes the guidelines for Mobius loop markings; and suggests methodologies for tests that can be used to clarify claims.

101 Ways to Green Your Life

Today is the 40th anniversary of Earth Day and the 20th anniversary of Earth Day in Canada. Earth Day is a day designed to inspire awareness and appreciation for the Earth's environment.

To celebrate Earth Day, traffic marketing + design has partnered with Ecovert, a sustainability consultant specializing in green building certification, and designed a list of 101 Ways to Green Your Life. As a special gift to you, download your complimentary pdf copy of 101 Ways to Green Your Life... click here!

For more information about Ecovert, please visit their website at:

traffic is going green

traffic is proud to announce it's 'going green' program: special incentives will be given to businesses with a desire to move towards environmentally responsible services and products.

Here’s how it works
We’ll calculate exactly how many trees you’ll save when you design and print your project with traffic using FSC certified paper. For every tree saved, traffic, in partnership with Tree Canada will plant one! That means that no net new trees will be cut down to print your next job

Why are we doing this?
Because it’s the right thing to do and we’ll make it worth your while.

Why should you be doing this?
When you’re green you’re growing. Besides, we have the research that shows that it can pay off for you… and did we mention, it’s the right thing to do!

Let us calculate your marketing footprint today!

an FSC-certified paper primer

Answering 10 common questions.

1. What does it mean when the FSC check tree label appears on a printed document?
The FSC check tree logo identifies forest products (paper or wood) that are environmentally and socially responsible. Only printers and suppliers that are FSC-certified can place the FSC label on a printed document or make any claim about a product being FSC-certified.

2. How does FSC certification work?
Under FSC certification, forests are certified against a set of strict environmental and social standards, and fibre from certified forests is tracked all the way to the consumer through the chain of custody certification system. This means forests, pulp providers, mills, merchants and printers must all obtain FSC certification in order for a product to carry the FSC logo or label.

3. How does specifying FSC-certified paper help the environment?
Because all FSC-certified paper is audited to meet strict standards, you have an assurance that forests are being managed responsibly, that waterways and wildlife habitat is protected, that fragile ecosystems are conserved and that the rights of local communities and First Nations Peoples are respected. Environmental groups around the world agree that when it comes to responsible forestry, FSC is the only credible assurance for you and your customers.

4. What can I do to make a difference?
Next time you buy paper or spec for a print job, specify FSC-certified paper. You can change the world by specifying FSC-certified paper and your clients can change the world by using it. Graphic designers and communications professionals can play a vital role in saving forests and strengthening communities.

5. Are FSC-certified papers more expensive?
FSC-certified paper costs the same as non-certified paper. Most paper producers have removed price premiums on FSC-certified paper, so there is no additional cost to being environmentally responsible.

6. Will my work look good?
Specifying FSC-certified paper will make you look good. It will make your work look even better. You don't have to compromise quality for the environment – as FSC paper is of the same high quality as non-certified paper. FSC-certified papers are available in almost all formats, and offer an infinite variety of weights, textures, colours and finishes.

7. Aren’t FSC-certified papers difficult to find?
All major Canadian paper merchants offer FSC-certified papers and over 180 brands of paper are available. Visit for the full list.

8. How do I find an FSC-certified printer?
Many paper mills, most paper merchants and over 200 print shops across Canada are FSC-certified. For a full list of FSC-certified printers visit

9. What about other forest and paper accreditations?
There are other third party certification systems in North America, however FSC is generally recognized as the most credible and rigorous. It is also the only forest certification system supported by leading environmental and social organizations such as WWF Canada, Greenpeace, Sierra Club of Canada, CPAWS, National Aboriginal Forestry Association and others.

10. How can I find out more about FSC?
FSC Canada has a new education program and designation for graphic designers. Find out more at

10 things you can do to help the environment

1. Advocate for change. Learn about the issues and take a leadership role.

2. Ask questions. Rethink your practices and make recommendations to your clients to minimize inefficiencies and waste.

3. Adopt sustainable business practices. Print using the best processes and enviro-friendly papers.

4. Develop a written environmental policy and nominate a person to serve as the environmental policies co-ordinator

5. Design intelligently for positive change.

6. Power your firm with green electricity.

7. Take the FSC Xpert exam at

8. Donate to or perform pro bono work for a registered environmental charity

9. Take the Design Can Change Pledge at

10. Don’t print out this page.

For a list of 101 Things Designers Can Do to Save the Earth visit

your business card can make a difference

Ideal for sustainable businesses,
not-for-profits and individuals that
care about their green image.
Get your World's Greenest Business Cards »

upcoming green event listings

GEO Holiday Party
Wednesday, November 4
6:30 p.m. - 9:30 p.m.
Join GEO for their GEO speaker event and annual holiday party at the Steamwhistle Roundhouse!!

Launch Party

Friday, November 26th
7:00 PM

The Changewire team will be hosting a launch event with local food, beverage, and conversation. Come out for conservation conversations with your peers in throughout the healthcare sector! 

Toronto Greenhouse
Tuesday, November 30th
6:30 p.m. - 10:00 p.m.
The Final Toronto Greenhouse event for 2010! 2nd annual holiday party will feature presenters to help you "green" your own holiday events through local cuisine. Tickets are available online.

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

get in touch

416 504 8717
1 866 418 6608