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The design goal for the association's identity redesign was for them to be viewed as equally as progressive as the technology AHIP recommends.






client objectives

The Association of Hearing Instrument Practioners required a new identity that was innovative,  modern and professional. The organization needed a fresh look that communicated the caring, helpful personalities of their members and the cutting edge technologies that their members work with everyday. 

design solution

traffic's created a colourful, new identity that was equally as progressive as the technology that AHIP members recommend. Bold blocks of colour representing sound waves are a modern visual of communication. The organization's existing colour – a bright teal – was expanded upong to create an approachable new colour scheme. 

other recent work

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

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