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"Take A Book Break" Campaign encourages children to read
February 02 2009

At the recent Ontaro Library Association annual conference, S & B  Books Ltd. unveiled the annual 'Take A Book Break' 2009 campaign poster. This year's poster is the 6th poster created by traffic marketing + design inc. for S & B Books and features the talents of award winning Canadian author and illustrator Mélanie Watt.

Watt, creator of the bestselling Scaredy Squirrel and Chester books (Kids Can Press) remarked, "The poster as well as the other pieces look fantastic! The response was great, I couldn't be more pleased."

Each year traffic works with a Canadian childrens' book illustrator to design a promotional poster aimed at public school libraries with a public service message encouraging children to read. Past posters have featured the work of Canadian children's illustrators Bill Slavin (2008), Barbara Reid (2007), Patricia Ann Lewis-MacDougall (2006), Ian Wallace (2005), and Barbara Spurll (2004).

"Take A Book Break campaign was facilitated by the innovative marketing talents of traffic marketing + design," commented Arthur Gale, President of S & B Books. "Our customers loved the campaign and have called for multiple copies of the poster and bookmarks as promotional give-a-ways to the children. Our business has increased and I do feel that the increase is as a result, in part, of the work done by traffic."

S & B Books Ltd. is a Canadian company serving the requirements of Public Library Systems across Canada for over 20 years. S & B Books Ltd. offers a specialized acquisition service for any Canadian, British and American print and non-print material. Their customer base includes academic, school, public and special library accounts nation-wide.

Clients have relied on traffic marketing + design since 1994 to provide clean and effective marketing driven graphic design solutions. For further information contact Bernard Hellen at 416-504-8717 or bernard(at)trafficdesign.ca

After 17 years of running traffic marketing + design, my career has taken an exciting turn from graphic design + marketing and moved into the area I am passionate about - sustainable paper.read more »

March 06 2011

TEDxToronto is the official TEDx conference for Toronto, Canada & TheWorldsGreenestBusinessCard.com is thrilled to be a sponsor!read more »

September 13 2010

We are proud to feature pro bono work we've designed for Reach for the Rainbow – an organization that enriches the lives of children and youth with disabilities.read more »

July 05 2010

I am very honored to announce that I have been invited to sit on a panel discussing Graphic Design Industry Trends at RGD Ontario’s HeadStart Conference on Saturday, February 27, 2010.read more »

January 04 2010

traffic marketing + design inc. is very proud to announce the publication of a special report that we designed for our clients: EC3 Initiative and The Innovolve Group.read more »

December 11 2009

traffic marketing + design inc. is proud to be a sponsor of Shop Sustainable, a new eco-initiative to raise general awareness for eco friendly products this holiday season.read more »

November 26 2009

Seeking junior/intermediate graphic designer for small design firm.read more »

September 16 2009

In honour of Canadian Environment Week traffic is proud to announce that it has joined Think Green Alliance, a business community whose members show a commitment to environmental sustainability.read more »

June 01 2009

S&B Books Ltd., a Canadian company serving the requirements of Public Library Systems across Canada for over 20 years has retained traffic to launch a very artistic campaign to encourage children to read.read more »

February 02 2009

traffic has been invited to take part in Canada’s first-ever Advertising Weekread more »

January 23 2009

The 'Change the World' booklet was recognized as a winning entry at the prestigious The Association of Registered Graphic Designers of Ontario (RGD Ontario) Design at Work competitionread more »

November 11 2008

Neenah Paper reprints traffic's award winning FSC Xpert bookread more »

July 16 2008

Valco Baby is a family owned and operated company from Australia manufacturing and distributing baby products for more than 30 years.read more »

July 04 2008

traffic is pleased to unveil its latest web design work for Sears Canadaread more »

June 02 2008

traffic wins four IABC Toronto OVATION Awards including an Award of Excellence!read more »

May 29 2008

traffic marketing + design inc. is pleased to demonstrate its commitment to Cancer Care at St. Joe's by donating graphic design services for the 2008 Lori's Legacy Walkathon.read more »

March 29 2008

traffic approached FSC Canada to explore how FSC could provide graphic designers with the necessary knowledge read more »

October 16 2007

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

get in touch

416 504 8717
1 866 418 6608
info(at)trafficdesign.ca