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the latest news and
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traffic launches FSC Xpert program for the Forest Stewardship Council Canada
October 16 2007

Traffic Launches FSCXpert program

Toronto, October 15th 2007: The Forest Stewardship Council (FSC) Canada announces the launch of the FSCXpert (FSCX) program on October 17th, 2007 at the RGD Ontario DesignThinkers Conference in Toronto.

The FSCXpert program is an educational program and designation for graphic designers, and communications and marketing professionals committed to responsible forest management, and who have the knowledge and skills to successfully source and manage projects using Forest Stewardship Council (FSC) certified paper products.

FSC is an international certification and labeling system for paper and wood products that come from responsibly managed forests, and verified recycled sources. Environmental groups around the world agree that choosing FSC-certified paper and wood products is the best choice for our forests and for our communities.

Large corporations, financial institutions, governments and the public are increasingly recognizing the environmental, ethical and economic value of choosing responsibly sourced paper products. The Bank of Montreal, CIBC, Ernst & Young, Gap, Government of Ontario, Mattel, Scholastic Inc., Toronto Hydro, Victoria Secret, Warner Music, and Williams Sonoma have all made recent commitments to purchasing FSC-certified paper, to name a few.

Graphic designers and communications professionals must respond to the growing client demand for environmental print options. For many, both time and clients can be lost as they work to educate themselves on the growing environmental options and FSC-certification. In 2006, Bernard Hellen, Registered Graphic Designer and President of traffic marketing + design inc., approached FSC Canada to explore how FSC could provide graphic designers with the necessary knowledge and resources to respond to clients’ requests.

“As a graphic designer I would like to be able to approach my clients with an FSCX designation, demonstrating my commitment to making informed paper recommendations. Receiving an FSCX designation means that I can make choices which both satisfy my clients’ needs, and are responsible to the environment”, said Hellen. Since first approaching FSC Canada, and in partnership with C.J. Graphics, Hellen has designed a printed promotional art catalogue highlighting the connection between nature, design and print. Each sheet in the catalogue is printed on a different FSC-certified paper. Copies will be available at DesignThinkers 2007, and to all FSCXpert registrants.

After 17 years of running traffic marketing + design, my career has taken an exciting turn from graphic design + marketing and moved into the area I am passionate about - sustainable more »

March 06 2011

TEDxToronto is the official TEDx conference for Toronto, Canada & is thrilled to be a sponsor!read more »

September 13 2010

We are proud to feature pro bono work we've designed for Reach for the Rainbow – an organization that enriches the lives of children and youth with more »

July 05 2010

I am very honored to announce that I have been invited to sit on a panel discussing Graphic Design Industry Trends at RGD Ontario’s HeadStart Conference on Saturday, February 27, more »

January 04 2010

traffic marketing + design inc. is very proud to announce the publication of a special report that we designed for our clients: EC3 Initiative and The Innovolve more »

December 11 2009

traffic marketing + design inc. is proud to be a sponsor of Shop Sustainable, a new eco-initiative to raise general awareness for eco friendly products this holiday more »

November 26 2009

Seeking junior/intermediate graphic designer for small design more »

September 16 2009

In honour of Canadian Environment Week traffic is proud to announce that it has joined Think Green Alliance, a business community whose members show a commitment to environmental more »

June 01 2009

S&B Books Ltd., a Canadian company serving the requirements of Public Library Systems across Canada for over 20 years has retained traffic to launch a very artistic campaign to encourage children to more »

February 03 2009

traffic has been invited to take part in Canada’s first-ever Advertising Weekread more »

January 24 2009

The 'Change the World' booklet was recognized as a winning entry at the prestigious The Association of Registered Graphic Designers of Ontario (RGD Ontario) Design at Work competitionread more »

November 12 2008

Neenah Paper reprints traffic's award winning FSC Xpert bookread more »

July 16 2008

Valco Baby is a family owned and operated company from Australia manufacturing and distributing baby products for more than 30 more »

July 04 2008

traffic is pleased to unveil its latest web design work for Sears Canadaread more »

June 02 2008

traffic wins four IABC Toronto OVATION Awards including an Award of Excellence!read more »

May 29 2008

traffic marketing + design inc. is pleased to demonstrate its commitment to Cancer Care at St. Joe's by donating graphic design services for the 2008 Lori's Legacy more »

March 29 2008

traffic approached FSC Canada to explore how FSC could provide graphic designers with the necessary knowledge read more »

October 16 2007

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

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