With traffic's expertise and experience in corporate design, we came up with a reflection of who we are and how we want to compete, as well as being quantum leaps ahead of what we had in the past. From concept to execution, the process was enjoyable and professional.
Mark Pileski
Product Marketing Manager
Blockade Systems Corp.
Blockade Systems Inc.
client objectives
As a result of a fundamental change in the nature of its business, Blockade's old corporate identity was outdated and in need of a redesign. In addition, Blockade wanted to take the marketing power back from the engineers, who ran the company, and design sales sheets — not just data sheets. traffic was retained to design and produce the new graphic identity and all relating print and marketing materials.
design solution
The new Blockade Systems corporate logo was created to reflect the dynamic nature of the user identity life-cycle as the key theme. traffic developed a very simple and clean design grid based on colour and typography that featured the logo and allowed it to be presented on print materials including sales sheets, presentation folders and on the web.
