Blue Gryphon
client objectives
Focused on aiding their customers to safely bring valuable paper documents into the digital age, BLUE GRYPHON was looking for a look and feel that communicated strength, security and technological expertise. Due to trademark issues with the original company name, a new name was also required. traffic was approached to create a compelling new brand and identity.
design solution
traffic built the new branding around the idea of the Gryphon - an especially powerful mythical
creature with the head, wings and talons of an eagle and the body of a lion. The Gryphon was chosen as a visual metaphor because it is known as
a legendary guardian of
priceless possessions. Pairing this graphic with a strong typeface gave BLUE GRYPHON the technical, secure image they needed.
