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Blue Gryphon
Blue GryphonBlue GryphonBlue Gryphon

Blue Gryphon

client objectives

Focused on aiding their customers to safely bring valuable paper documents into the digital age, BLUE GRYPHON was looking for a look and feel that communicated strength, security and technological expertise. Due to trademark issues with the original company name, a new name was also required. traffic was approached to create a compelling new brand and identity.

design solution

traffic built the new branding around the idea of the Gryphon - an especially powerful mythical 
creature with the head, wings and talons of an eagle and the body of a lion. The Gryphon was chosen as a visual metaphor because it is known as 
a legendary guardian of 
priceless possessions. Pairing this graphic with a strong typeface gave BLUE GRYPHON the technical, secure image they needed.

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

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