traffic has assisted us in the design of our general communication endeavors, and they were selected to design our new national advertising strategy. They've been able to deliver on time and on budget, which in our business is really important.
Mr. Robert Tersigni
V.P., Sales & Marketing
CANPAR Transport Ltd.
Canpar Transport Ltd.
client objectives
CANPAR turned to traffic to design its national advertising strategy. After an extensive research process, traffic recommended building a campaign around the new tag line "The Package People". The metaphor of the Polaroid was chosen to convey the visual concept. A photo database of over 50 actual CANPAR employees was created to highlight the excellence and strength of CANPAR's people.
design solution
traffic designed an awareness campaign for CANPAR that focussed on one of the Company’s key strengths — it’s people. The tag line, “The Package People” was created. The visual metaphor of the polaroid photo was chosen to convey the people concept. A photo database of over 50 actual CANPAR employees was created to highlight the excellence and strength of all of CANPAR’s people. An eight page insert, a service guide, and a series of sales sheets were designed.
