In each and every case, traffic has been able to take what we've asked of them and bring more to the table. Sales of some of our products have increased more than any other products in CooperVision's history, and a lot of that had to do with the support that we got from traffic.
David Nygren
Director of Marketing
CooperVision Canada
CooperVision options
client objectives
CooperVision UK retained traffic design to provide the graphic design and packaging for a comprehensive program delivering contact lenses and solutions to patients on a scheduled program. The name of the program was to be "options". Products should look high quality but not premium. Fresh, clean, professional, reliable, and practical; and the identity should appear to be modern, but appeal to the widest range of consumers (M/F, 16 to 45yrs, middle income and up).
design solution
Leveraging the ideas of simplicity and flexibility, traffic designed a series of 4 water droplets or “bubbles” that represented both the idea of the consumer as having options and the letter “o” in the word options. The clean and simple design used the new CooperVision corporate colour (Pantone 549) in order to create integrity with any future marketing materials. A series of eye-care practitioner detail aids, patient brochures and post cards were also designed to support the launch of options.
