I am extremely grateful for the support provided by industry leaders to help achieve our objectives. It is with no exaggeration when I say that a good part of our rapid uptake has been a result of the work produced by traffic marketing + design.
Andrew Bowerbank
President, Chief Strategy Officer
EC3 Initiative
EC3 EV Report
client objectives
The EC3 Initiative hosted the Electric Vehicle Infrastructure Workshop with a primary objective to facilitate cross sector engagement. Industry leaders representing automotive, construction, and utility sectors came together to review the advancements in plug-in electric vehicle technology and consider strategies for market adoption through buildings and infrastructure. traffic designed the 40-page Report of the Workshop's discussions.
design solution
Bold blocks of colour paired with stunning photographs highlight key components of the copy. A fresh colour pallet of blues, greens and whites emphasizes the report's overall goal – to provide a clean, carbon free environment for future generations. Elegant use of typography throughout the report complements the sophisticated nature of the information and successfully navigates the reader through the document.
