This give-away card's dual purpose creates an opportunity for the client's message to have a long-term presence in their customer's home.
ING Direct
client objectives
ING Direct required an information peice that could be given away at the 2010 Toronto Fall Home Show. The purpose of the piece was to inform show attendees about ING Direct accounts and services targeted specifically at home owners.
design solution
traffic created a fun, house-shaped card that not only delivered ING Direct's message, but also served as a tool for show attendees to use at home. Content fields on the back of the card hold 'Important Phone Numbers' that the user can fill in and pin up as an easy reference. This would also remind the user about ING Direct's message as long as they keep the card.
