traffic made the commitment to truly understand the objectives of the project so that they could support our business with materials that communicated our objectives.
Dwight Konings
Sr. Marketing & Sales Manager
The Nielsen Company
Nielsen Storeview DM Launch
client objectives
traffic marketing + design was retained to create a direct mail campaign and electronic collateral to launch a web-based analysis suite – Key Account Storeview™. Nielsen really wanted to effectively communicate the leading edge nature of this revolutionary new product. traffic rose to the challenge and crafted a multi-dimensional marketing strategy to drive recipients to a website in order to capture registrations for a launch event.
design solution
The concept that traffic chose to launch StoreView with is Total Access. Total Access is a complete and unrestricted concept that gives select customers special, privileged admittance to a wealth of powerful insights from ACNielsen. It combines elements of the elite with the ability to find out in depth information about a new service from ACNielsen. It also gives the implication that the service itself promises to be a breakthrough way of viewing information.
