Nielsen Storeview DM Launch
Nielsen Storeview DM LaunchNielsen Storeview DM LaunchNielsen Storeview DM Launch

traffic made the commitment to truly understand the objectives of the project so that they could support our business with materials that communicated our objectives.

Dwight Konings
Sr. Marketing & Sales Manager
The Nielsen Company

Nielsen Storeview DM Launch

client objectives

traffic marketing + design was retained to create a direct mail campaign and electronic collateral to launch a web-based analysis suite  –  Key Account Storeview™. Nielsen really wanted to effectively communicate the leading edge nature of this revolutionary new product. traffic rose to the challenge and crafted a multi-dimensional marketing strategy to drive recipients to a website in order to capture registrations for a launch event.

design solution

The concept that traffic chose to launch StoreView with is Total Access. Total Access is a complete and unrestricted concept that gives select customers special, privileged admittance to a wealth of powerful insights from ACNielsen. It combines elements of the elite with the ability to find out in depth information about a new service from ACNielsen. It also gives the implication that the service itself promises to be a breakthrough way of viewing information.

marketing driven graphic design

traffic marketing + design inc. is a design driven B2B communications agency that helps you to communicate sustainability. traffic creates strategic corporate identities, websites and sales + marketing collateral designed to generate business results.

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