traffic developed our agency's new logo, website and other marketing pieces. They are very skilled in marketing and design through branding and worked closely with us in the development of our Faces campaign which served as the centerpiece of our new design work.
Raymond Applebaum
Executive Director
Peel Senior Link
Peel Senior Link
client objectives
Peel Senior Link provides personal care & home-making services — helping seniors live with dignity, stability and safety in their own homes and making independent living possible for senior citizens who might otherwise be expected to enter more institutional settings. (ie. Long-Term Care facilities or hospitals) A review of their identity uncovered that this key messaging was not being conveyed visually and a new branding was requested.
design solution
After extensive research, traffic developed a new brand for Peel Senior Link consisting of four interlocking hearts representing the elements of community and caring. The new identity also inspired traffic to create the 'Faces Campaign' – a promotional print campaign that allowed Peel Senior Link to express the honour and respect they felt for those Seniors who they serve on an everyday basis.