Through this unique campaign many more children with disAbilities across Ontario will be able to enjoy the laughter, camaraderie and the gift of belonging they truly deserve.
Jennifer Jeynes,
Manager of Communications
& Public Relations
Reach for the Rainbow
Reach for the Rainbow
client objectives
Every year Reach for the Rainbow - an organization that enriches the lives of children and youth with disabilities - works with summer camps across Ontario to give their kids an incredible, integrated summer camp experience. Reach for the Rainbow came to traffic looking for a way to increase their brand awareness, convey effectively what they do and inspire.
design solution
traffic marketing + design provided Reach for the Rainbow with a new direction for their Sponsor-a-Camper program. traffic created a transformative campaign, visually demonstrating the impact that Sponsor-a-Camper has in moving kids from disability to ability. The campaign was executed through the design and layout.
