The designs had to be strongly appealing to as wide an audience as possible, while still communicating the essence of the Sears Canada brand.
Sears Canada Gift Cards
client objectives
With a number of different legacy gift card designs competing for customer attention in-store, Sears challenged traffic to design a coordinated gift card series that would both appeal to individual consumers looking for cards for specific gift-giving occasions and work together. The cards had to be distinctive to an occasion, but generic enough to appeal to men and women, young and old.
design solution
Realizing that the design had to be strongly appealing and still communicate the Sears brand, traffic chose a simple illustrative approach, featuring clean bold colours and images linking the card design to their respective occasions. The final designs tested well with Sears consumers and continue to outsell the gift cards produced prior to the redesign.
