traffic design was able to capture the essence of our mission perfectly - the logo they produced for us perfectly captures the spirit and focus of the company. And they are a joy to work with - a great combination of insight, cleverness, and resourcefulness.
Shana O. Kelley
, Professor and Director
, Division of Biomolecular Sciences, Faculty of Pharmacy
,
University of Toronto
xagenic
client objectives
xagenic inc., a Toronto-based biotech company working to develop cutting-edge technology in the area of medical diagnosis required a complete identity package. xagenic inc. approached traffic to create a dynamic identity that would bring together the medical and technological aspects of their work.
design solution
The new logo developed by traffic marketing + design uses a simple visual of the double helix to create the 'x' in xagenic, reinforcing medical aspects of the company. A bold use of colour and dynamic treatment of the logo throughout the supporting material communicate the innovation and technology behind the xagenic name.
